Next project
Violeta Tissue Indicating Issue Šanavala Concept Store
Project description
Why does the mucus in the nose change color? Usually, it has to do with what is happening inside or outside your body. Violeta, as the largest regional producer of nasal tissues, used its packaging to educate the public about the different colors of mucus in the nose – snots. Through the new packaging of nasal tissues called Issue Indicating Tissue, consumers have met 6 snot characters, and through the packaging, they could find out what their colors mean for our health. The packaging itself was accompanied by an educational campaign on social networks in the form of animated videos.
Project description
creative direction
Ivan Tanić, Ivan Pavučić
art direction
Nebojša Cvetković
project leader
Stipe Bačić
contributor
Damir Mazinjanjin (animation)
Client
Violeta, Sveti Ivan Zelina
Completed
10/2021
Previous project