The Creative Social Work Association Design Bureau Izvorka Jurić

Project description

The Creative Social Work Association provides support, help in integration and education to vulnerable groups of society (addicts, juvenile delinquents, prisoners, etc.). The redesign of the visual identity kept the basic motif – hands, but so that they are oriented towards each other and form the shape of a cross, communicating support and help in crisis situations. The color-rich palette has been reduced in number of colors and tonally oriented towards a more modern palette. The vibrancy of the identity and variable typography (Agrandir) communicate to younger target groups and enable applicability in different materials and separate sub-identities of the Association’s program.

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