TREF Premium Lager Beer Design Bureau Izvorka Jurić

Project description

TREF is a premium lager beer, intended for young people. It is a new product on the market, so design maximizes the visibility of the name. Playing cards and their vertical symmetry are logically imposed as direction. So the brand was designed as an ambigram logo — a designed word that reads the same when turned upside down. The design conveys associations with the phrases You were dealt a good hand or lucky deal. Eternal optimists whose glass is always half full and only lose in poker if don’t have a good time, will find themselves in the slogan Either way. The choice of color scale, materials and techniques positions the product in the premium segment.