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Peninsula Agencija Señor
Project description
Since this brand was started by native Istrians from Umag who learned the secrets of fine cuisine from their grandmothers and grandfathers, its identity had to clearly reflect the origins and culture of Istria, and fulfill the tourists’ wish for experiencing a place through the eyes of locals. The new name is Poluotok (Croatian for peninsula), after the way Istrians call their region, and the slogan is Fast food, slow mood. The symbols of summer are present in in the visual expression with a pinch of nostalgia, and which have slow mood as the common denominator. The use of contrast is present in the name, slogan and other materials that present summer associations.
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Project description
agency
Señor, Zagreb
creative direction
Vanja Blumenšajn, Jurica Ćorluka
strategic direction
Iva Kaligarić
branding specialist
Irena Golubiček
copywriting
Lucija Drača
art direction and illustration
Damir Mazinjanin
contributor
Vedran Kaligarić (Poluotok, owner)
Client
Artičoka, Umag
Completed
07/2021
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