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Note - Multisensory Label Studio Sonda
Project description
Considering that vinegar gives the final taste element to a dish, the first collection of Istrian wine vinegar was named: Nota. It comes in three flavors – leggiero, andante and forte. To convey the strength and character of the flavors characteristic for Istrian climate, the label was created with the help of the famous musician Tamara Obrovac, who dedicated her entire life to promote the Istrian tradition through jazz. Original miniatures are the result of Tamara’s tasting, and the QR code links to the soundtrack. Thus, Nota becomes the first vinegar in the world whose taste can be felt even before tasting it, that is, it becomes a multisensory experience of enjoying an autochthonous Istrian product.
Project description
creative direction, design, copy
Jelena Fiškuš, Sean Poropat
design
Aleksandar Živanov, Martina Ukić, Simon Flegar
copy
Ivana Kostić
music
Tamara Obrovac
Client
Agri Cantus, Momjan – Momiano
Completed
04/2022
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