Moto Cookies Studio Sonda

Project description

Moto is a favorite biscuit from many childhoods, and it was necessary to modernize its appearance and bring it closer to younger generations, without losing the connection with loyal consumers. Recognizable elements of the past were retained, and as a homage to 70s, a retro aesthetic with repetitive dots was used. On the other hand, changes in typography, logo and way of displaying biscuits, as well as the overall composition of graphic elements, are adapted for a modern consumer. To maximize brand recognition, throughout the whole packaging there is the same color in the base, but the taste is differentiated through dots. Matt foil was used and cellophane was eliminated to reduce plastic.