Kadinela Design Bureau Izvorka Jurić

Project description

The Mamić family is strongly connected to the local tradition and history. The brand of the product group, primarily a line of extra virgin olive oil, bears the name Kadinela – an old expression from the Kaštela dialect that means necklace. The seven towns of Kaštela, lined up along the coast, are an essential part of the identity and together with the logo form a necklace. The story of Miljenko and Dobrila, the Romeo and Juliet of the Kaštela, is the inspiration of the family. The idea “from love” is illustrated with two olives, which by overlapping form a heart. The contrast between the full and empty of two labels brings a new dimension, with textures and pastel tones of the sublines.