Next project
Park Kneževa Lana Cavar, Narcisa Vukojević, Hrvoje Živčić
Project description
A residential and commercial development Park Kneževa provides a pedestrian link between Branimirova and Bornina streets, inspired by Zagreb’s residential downtown blocks with parks and public passages. The location—a park surrounded by streets named after Croatian dukes—is clearly indicated by the verbal identity. Zagreb’s typical residential block, where all the buildings have two sides (street/polished, courtyard/decomposed, green), serves as the inspiration for the architecture and visual communication. The identity is based on solid, geometric block letters inscribed with organic line inspired by nature. The object’s components were custom-developed in the spirit of total design.
Project description
creative direction, visual communication design
Lana Cavar
typography design, visual communication design
Hrvoje Živčić
art direction, visual communication design
Narcisa Vukojević
verbal identity, copywriting
Igor Poturić
graphic design and layout
Lana Grahek
design of promo objects made of metal
Maja Miletić
architectural project and product design
Studio 3LHD,
settlement concept
Neven Mikec (VMD Model)
Client
VMD Model, Zagreb
Completed
06/2022
Previous project