Bulb fiction Dan Stanić

Project description

Brand and packaging design for a product line of light bulbs. The name Bulb fiction is a reference to the cult film Pulp fiction. The link with the film industry comes from the fact that the lighting and atmosphere achieved by light plays a major role in the aesthetics of a film or scene. We want to convey the idea that such an atmosphere can be created in homes, offices, etc. The basic element of the line is a stylized illustration that connect the product, its type and function, with a film reference. So the spotlight is a reference to the Batman movie, the globe bulb is a reference to E.T., and the capsule references bulb to The Matrix.