BaDaBum 404

Project description

Every day, we see how many kids don’t have access to the resources they need to reach their full potential. So the agency started talking to speech therapy and rehabilitation centre ABC about the problem, with the goal of creating a user experience that would enable a better future for children, their parents/guardians, and speech therapists alike. Over the course of a multi-year design process the expertise and technology were brought together to create BaDaBum – a digital platform that helps develop childrens’ vocabulary, language comprehension, phonological awareness, visual perception, graphomotor skills, concentration, reading motivation, and pre-math skills.

The work is not in competition for the award

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creative direction and product design

Fran Mubrin

art direction and brand design

Dario Dević

brand copywriting

Lana Mujičić

UX copywriting

Mirta Andrlon, Jerko Mihaljević

animation

Filip Vujčić, Nikola Županić

design

Adrian Rovina, Petar Božić

PR

Mila Martinović

social networks

Tatjana Komljenović

account management

Hrvoje Herceg, Barbara Tadić

project management

Vanja Bjelić Pavlović

game programming

Ognjen Lajšić

programming

Ivan Mikić

product design

Ema Tikulin

UX

Marko Lokas

business design

Nikola Vrdoljak

copywriting

Ela Buljat

oblikovanje pisma / type design

Marko Hrastovec

contributors

Martina Starčević Perica (speech therapist), Ivica Perica (business design), Nataša Marić (marketing), Ana Šečić (educational rehabilitator), Marko Hrastovec (typography and artistic supervision)