Nuditi Studio Size

Nuditi is a brand of handcrafted takeaway cocktails. Their slogan Cocktail Socialism reflects the brand’s mission to make bar-quality cocktails widely available. Nuditi cocktails are enjoyed with friends in the park, at weddings, social gatherings, or just at home after a long day at work. The visual identity and packaging are a tribute to the brutalist aesthetic of the socialist period in the brand’s home town Zagreb and the iconic Jugokeramika cups. Each color represents the base alcohol and functionally codes the products. Part of the information is written on the label by hand, so the printed labels can be used multiple times for different series of products and bottle sizes, and it gives the packaging a craft character.

Jurica Koletić

Andrej Virant

Ivan Fistrić

Eric Romolock

02/2021