The 70th Dubrovnik Summer Festival Flomaster

Project description

In the process of conceptualizing the visual identity for the 70^th anniversary of the Festival, the stereotypes in citizens’ self-perception related to the City and the Festival were questioned, while the suggested new solution raises the question of these meanings. New photographs of mythical stage places are witnesses to the times in which we live and the circumstances that determine us. This change in perspective liberates familiar ambience from the burdens of previous meanings unlocking the new possibilities for interpretation. In ambition to celebrate these new potentialities and mark the anniversary, the festival logo was designed by turning traditional Libertas logo upside down.