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Untouched by Light Bruketa&Žinić&Grey

Project description
Untouched by Light is the first sparkling wine in the world produced, sold and tasted in pitch darkness. When exposed to daylight, the wine loses its aroma quality. That is why Untouched by Light is produced in the complete absence of light. The night harvest, bottle rotation and packing are all done with night vision goggles. Once out of the cave, the wine is protected inside a black bottle, wrapped into 100% recycled, light-proof and airtight vacuum bag.
Project description
agency
Bruketa&Žinić&Grey
stategic planning direction
Tea Silvia Vlahović
art direction
Mirna Ptiček
creative direction
Davor Bruketa
contributors
Maša Ivanov (client service manager), Vesna Đurašin (production manager), Ivan Tanić (strategic planning director), Josip Buzov (junior stategic planner), Ante Kantor, Marko Zabrdac (project manager), Radgonske gorice / Borut Cvetković (director), Andreja Novak (marketing manager), Klavdija Topolovec Špur (oenologist), Kaligraf / Miho Karolyi (packaging advisor)
Client
Radgonske gorice, Gornja Radgona, Slovenia
Completed
06/2020

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