Snogoo Señor

When Franck recognized that it was time for the market leader to take part in the untamed vending machines market, they had to communicate their quality with the modern and digital brand name. Through the verbal combination of the quality and the digitality, mixed with the way of consumption – the name Snogoo was given. The name also served as an inspiration and a major branding motif – the legs. That opened an opportunity for wide-ranging visuals with various leg-centric characters. Due to their retro look-and-feel, flat style illustrations don’t fall into the trap of generic digital visuals. And they work just as well offline (vending machines) as they do online (mobile app and the website). In terms of UX design, special attention is paid to the intuitive flow, from bluetooth connection, to beverage selection and payment itself.

Señor

Vanja Blumenšajn, Jurica Ćorluka

Damir Mazinjanin

Miro Čavar

Mišel Kovačić

Iva Kaligarić

Stipe Bačić

Intis / Dubravko Hendija (product manager), Vedran Plavec (project manager), Linnch (animation), Vinko Pelicarić (audio design, Zeraxo / Borna Neuhold (partner), Vladimir Romanov (project manager), Franck / Hrvoje Bujan (strategic development executive), Anamarija Gulin, Mihovil Staroveški (project manager), Marko Koprtla (sales director), Mateja Cindrić (junior account manager)

Franck, Zagreb

04/2019