The Stories Tailoring Varteks Stories Tailoring Varteks

The exhibition is shaped using the materials and the stories that Varteks has been building for more than 100 years. The physical design elements are represented by textiles that create zones, and each zone is a story which gives shape to what we remember best about Varteks and brings an insight into the future of this fashion house. There is no chronological sequence but rather a collection of moments and feelings, images and objects that we associate with specific periods in the life of Varteks. The stories tailoring Varteks are never-ending, they continue to emerge with the new collection that opens and closes this exhibition, witnessing the future that awaits this fashion brand.

Brigada

Damjan Geber (creative direction), Marina Brletić (exhibition design), Marija Lukić (project management)

Museum of Arts and Crafts, Zagreb and Varaždin City Museum (exhibition setup), Matej Grgić (photography)

Varteks, Varaždin

09/2019