Zagreb school of business Kuna zlatica

The rebranding project started with the logo, (P-Posao=Business), while the intense blue hue emphasizes the school’s business orientation. The same color is used as identification for Marketing and Communication studies. The school’s founder is the Public Open University Zagreb, an educational institution with a tradition spanning over one hundred years, currently situated within a famous building of modern architecture, built in 1962. The modernist building itself imposed a particular set of demands that needed to be met. With that in mind, everything implemented into the interior needed to be temporary and could not interfere with the building’s construction or existing materials.

Kuna zlatica

Ana Kunej, Zlatka Salopek Radić

Domagoj Kunić, Damir Žižić

Zagreb School of Business

06/2018