Momad Serif Hrvoje Živčić

Momad Serif is a typeface designed for the Museum of Modern Art Dubrovnik and based on the original signage from the early 20^th century. The vernacular feel of the original letterforms has been kept and provides the backbone of the aesthetics for this typeface: the nonstandard contrast on the U, the wide and symmetrical M, the low waist of the E, R and K, and the particular endings of the J and G.

Hrvoje Živčić

Museum of Modern Art, Dubrovnik

02/2019