Maslina Resort Bruketa&Žinić&Grey

Project description

The Maslina Resort website design rests on the destination ambience centered on the mindful luxury. The navigation urges the user to embark on a virtual journey that couples personal experience of nature and culture with one of a kind coastal ambience of the Island of Hvar. The aim was to immerse the user in the narration of the letter speaking romantically about the visit to the unspoiled coast of the Island of Hvar and about falling in love with the Mediterranean. The user only scrolls down to navigate through the pages, whereas the animations on the page mimic movement and create the feeling of presence, communicating the feeling primarily, instead of focusing on the fixed motive.

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agency

Bruketa&Žinić&Grey

head of digital strategy and creative

Iva Bolta

art direction

Nenad Gavrilović

contributors

Zvonko Barišić (UX designer & developer / Panda Monk), Bruketa&Žinić&Grey / Sanja Gumhalter (account manager), Maša Ivanov (client service manager), Hvar Star Residence / Zoran Pejović (managing director), Melany Martinez (chief playmaker), Daniela Rogulj (storyteller), Vedrana Novak (brand coordinator)