King Ice Cream in a Cup Studio Sonda

In 2020, for the first time ever, after being consumed solely as an ice cream bar for many years, the King ice cream brand is available as the ice cream dessert in a cup.  On the occasion of the launch of the new product on the regional market (Croatia, Serbia, Bosnia and Herzegovina, Slovenia, Montenegro, Northern Macedonia and Hungary), a complete concept was developed: from visual identity, packaging, promo materials, POS materials, digital animations, communication concept, etc. The goal was a playful, optimistic and contemporary design based on the crown symbol (king), and a distancing from packaging and concepts that use literal illustrations of flavors and splashes.

Studio Sonda

Jelena Fiškuš, Sean Poropat

Aleksandar Živanov

Mladen Gvozden

Rafaela Kerin

Brand Vision (production, animation)

LEDO plus, Zagreb

05/2020