Brachia KIDS Design Bureau Izvorka Jurić
Brachia KIDS is Croatia’s first olive oil intended for kids. Olive oil in Croatia is still consumed to a much lesser extent than in the other Mediterranean countries. Brachia brand aims to pave the way for positive changes in children’s diet. The packaging is designed to make the product accessible, fun to use and educational. The small glass bottle is partly wrapped up in a box that, together with the bottle’s black tip, has a shape of a pencil inside which six actual coloured pencils can be found. When the box is unwrapped, a fun colouring book is found inside. Olive oil is food for the body and the riddles and colouring book are food for the brain. Together they make a complete product for a child’s development.
Design Bureau Izvorka Jurić
creative and art direction
verbal communication, design, illustration, animation, product photography
Maja Danica Pečanić