Močvara Gallery: Collapse On Hold Dario Dević

Project description

The visual identity for a cycle of new media, internet-art experimental exhibitions entitled Collapse on Hold organized by the Močvara Gallery. A single B1 poster was designed for each event. Every poster is marked with a schematic instruction on how to crop the image to create all the other materials — a leaflet, Facebook profile picture, post, event and page cover images, and Instagram profile picture, post, as well as a three-part Instagram story. To ensure every one of those applications contains all the necessary information, the typographic layer of the poster is multiplied aggressively. The visual treatment is deliberately heavily layered and colourful with a busy rave aesthetic.