13th Festival of Tolerance Babaja Branding & Design Consultancy

Project description

New design of the 13th edition of the Festival of Tolerance, which went beyond the theme of Jewish film and deals with all issues of tolerance (religious, gender, LGBT people, etc.). Visual identity is dynamic, because so are the demands of the theme. A kind of alphabet of tolerance has been developed, which consists of a series of symbols of different religions, genders, ideologies, etc., and whose system can expand over time. The visual identity is modular, consisting of an ever different composition of basic elements, the colour of which varies so that all printed materials, such as accreditation classes, individual billboards and citylights, in individual thematic groups are different.