I Didn't Say YES Josipa Tadić, Sven Sorić

Project description

The I Didn’t Say YES campaign aims to raise awareness about sexual violence and is the result of testimonies as part of psychotherapy workshops with survivors of sexual violence. In an effort to explain the concept of true consent and to become an educational platform, the communication relies on a slogan supported by anonymous quotes from personal perspectives. The identity is made up of lighter colors, the information is divided into horizontal fields, while the dominant element becomes the diagonal—it symbolically underlines and warns. Visuals were developed for online advertising and electronic media, while a limited edition testimonial book was printed for the workshop participants.