The Croatian Speleological Association Grgur Rajković

Project description

The goal of the visual identity of the Croatian Speleological Association is to arouse feelings of fear, narrowness, unpredictability and impenetrability that a person can feel inside the caves, but also the window that shows the unexplored beauty found in the depths of our planet. The main part of the identity is the trademark that shows the interior of the cave in an abstract way, inspired by the illustrative depictions of Plato’s allegory of the cave. Various abstract forms are created from the trademark, which are applied like a pattern on stationery or take a physical form. The identity also contains curiously composed rocks that evoke a feeling of the unknown.