Botanical garden Zagreb Karla Jaranović

The Botanical Garden in Zagreb is a green oasis in the center of bustling Zagreb, and is also the main institution for the conservation and research of plant species. For this reason, its visual identity reflects precision, analytical rigor, and the clarity similar to that of a herbarium. The identity is simple, and keeps the focus on the most important element—the representation of plant species. The logo is variable and adapts to the specific plant it is displayed with.

2024

School of Design, Faculty of Architecture, University of Zagreb

23/24

Undergraduate studies

Third semester

Tomislav Vlainić