25 FPS Andro Giunio

Project description

The visual identity of the 18th international festival of experimental film and video 25 FPS was initially designed as a complementary pair to the previous visual identity of the festival, and is based on the multiplication of letter segments transforming the logo into an illustration. The minimalist concept is inspired by the specifics of the moving image, analog film tape and its mechanical manipulations. The typographic treatment of the name of the festival thus becomes a variable graphic visual according to the principle of which it is possible to design different types of information in different proportions and formats.