Festival of Lights Zagreb 2023 Studio đkć

The basis of the visual identity for the Festival of Lights Zagreb is the motif of oversized spring flowers from the Zagreb area, which connects the festival’s concept with the time it takes place—early spring. Festival materials feature the dog’s tooth flower, shown in 2-4 frames, depending on the format. This kind of framing suggests movement, the unfolding of the flower, and also the type of content encountered at the festival. The idea is further emphasized by the character of the flower image, which flickers somewhere between the real and the artificial. Along with a wide range of promo materials, this edition also features an installation created by combining 4 instances of the logo.

Zoran Đukić

Neva Zidić (design); Alen Vuković (animation)

Zagreb Tourist Board

03/2023