The SpaceSheep - Close Encounters of the Pag Kind Bruketa&Žinić&Grey, Novalja Tourist Board, Association of Craftsmen of Novalja, City of Novalja

The agency Bruketa&Žinić&Grey was tasked with branding the gastronomic event for the Tourist Board of Novalja. The primary goal was to promote and preserve the original Croatian breed – the sheep from island Pag. The name of the event is MarsOvca (The SpaceSheep) because the natural habitat of this sheep is a stone desert similar to those on Mars. The main bearer of the visual identity is the illustration of The SpaceSheep, which is shown as a sheep with a helmet on the planet, which evokes the difficult living conditions for the sheep. The logo is designed so that it can function independently and on visuals where it is not possible to use both the logo and the illustration.

Bruketa&Žinić&Grey, Novalja Tourist Board (Marina Šćiran Rizner, director), Association of Craftsmen of Novalja, City of Novalja

Davor Bruketa

Maša Ivanov

Leopoldina Jovanovski

Toni Buršić

Lara Žučko

Dino Udović

Iva Marenić

Novalja Tourist Board

04/2024