Oraketa Studio Sonda

Project description

Redesign of the packaging for the Oraketa multivitamin instant drink. The goal of the design was to make the product more visible on shelves compared to the leading competitor, but to still communicate fun, fruit ingredients and the connection with the name Oraketa („rocket“). Indeed, the 19g packaging, intended for HoReCa, resembles a rocket itself. A key task was to maintain the connection to space travel themes, but in a more subtle manner, moving away from a childish feel, as the product is aimed for a larger target group. The emphasis is on depicting activity, energy, and movement, achieved through the dynamism of graphic lines and colors, along with illustrations of floating fruits.
The work is not in competition for the award