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Gloria Studio Size

Project description
Gloria introduces a line of ‘better for you’ wine-based drinks, blending mindful alcohol and calorie consumption with premium quality. Crafted sustainably in Italy using fine wines, these beverages are designed for a global audience who values health without compromising on taste. Our visual and packaging design sets Gloria apart from conventional hard seltzers by infusing modern flair with subtle Italian cues. Aiming for simplicity with iconic appeal, our design draws inspiration from vintage Italian postcards and posters, evoking the essence of summer, the Adriatic Sea, relaxation, and a gelato-inspired color scheme and typography.
Project description
art direction
Jurica Koletić
creative direction
Andrej Virant
brand strategy
Ivan Fistrić
account manager
Ivan Topić
Client
Odd Grapes SRL, Firenze, Italy
Completed
07/2023
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