SSYYNN XD FASHION GROUP

SSYYNN derives from the word ‘synonym’ and uses its concept as a starting point. It is a response to the rich vocabulary of the fashion archive of the Xenia Design brand, employing it to create a new fashion language. SSYYNN rejects overproduction and utilizes XD collection deadstock materials, which is of great importance to both brands. In SSYYNN, the emphasis is on quality, innovation, and sustainability, thus creating lasting value for customers and the environment. The clothing is produced on a ‘made to order’ basis, preventing stockpiling. Essentially, ‘synonyms’ serve as an associative concept that the brand uses to expand the meaning of clothing, ultimately becoming a synonym itself for individual expression through fashion.

The work is not in competition for award.

Ksenija Vrbanić

Deni Horvatić

Filip Vajda

Matija Bajc

05/2024