Luxembourg School of Business – Global Executive MBA Agencija 404

The Luxembourg School of Business is predominantly focused on developing students’ entrepreneurial skills. For its Global Executive MBA program a comprehensive new visual identity was created, based on the school’s pre-existing logotype, typography, and color scheme. The original logotype consisted of a wordmark, monogram (LSB) and a red line dividing them — all of which inspired a new creative solution. The angled red line is implemented in pictograms and illustrations, its slope and length define the typographic layout grid and even dictate the format and margins of printed materials.

The work is not in competition for the award.

404, Zagreb

Dario Dević

Fran Mubrin

Marko Rudeš, Matko Buntić

Bruna Ignac, Marko Beljan

Luxembourg School of Business, Luxembourg

10/2021