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100% Covid Free Journey Studio Sonda

Project description
During the coronavirus epidemic, the Poreč City Library and all its communication channels have been transformed into a fictious travel agency in order to offer citizens a travel alternative during the lockdown: 100% COVID-free Journey by using books! Original travel agencies’ posters, that they didn’t have the chance to use, were now repurposed and symbolically connected with the book titles. Bookmarkers in the form of travel tickets were also distributed, containing QR codes with links to the library’s web page which was designed as a travel booking system. There, users could search for „destinations“, book their flights and even send e-postcards from their „journey“. Results: New members + 194.40%, Book Loans: + 221.74%, website traffic + 40%.
Project description
creative direction, copywriting, design
Jelena Fiškuš, Sean Poropat
design
Aleksandar Živanov, Simon Flegar
project leaders
Rafaela Kerin (account manager), Mladen Gvozden (account director)
web
Denis Tomljenović, Synet
Client
Gradska knjižnica Poreč
Completed
09/2020





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