Infinum Studio Size

Project description

Infinum is an independent design and development agency founded in 2005. They grew into one of the world’s most reputable companies in their industry, and it was time for their branding to evolve. In collaboration with Infinum’s in-house team, a more sophisticated visual presence and a brand story was developed, captured in the motto neverstop. The strategic process started with surveys and interviews, which helped validate initial assumptions and define project goals. A comprehensive crafting process followed, in which the studio designed a new visual identity, motion branding guidelines, iconography, a photography style guide, sonic logo, brand motto, philosophy, values, and tone of voice.

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