25 FPS Festival Andro Giunio

Project description

Visual identity continues the design concept started in 2015. The basic idea is using the found vector templates from different test patterns used for optical calibration of lenses and video cameras as a graphic visual code. It is developed here as an extension of their basic graphic characteristics. Contrasts of black and white areas that otherwise have their exact function are used texturally, maximizing the entire surface available. The generative graphic principle functions modularly, including typography, and all elements are treated equally, without an imposed hierarchy, exploring the idea of an optically balanced surface.